Schmittzehe & Partners | China Business Consultancy

Profile: Sherry Madera, CEO, AwayPhone 23 Aug 2006

Sherry Madera, CEO of Awayphone, is an ex-investment banker. She recently set-up a telecoms business involving China -a country she already has plenty of experience of.

Q: What were you doing prior to your current role and how did you get involved with China?
Before founding AwayPhone in October of 2006, I was advising UK and European businesses on entering China via M&A transactions.

Q: What is the nature of your current business?
AwayPhone is a mobile telephony service for international travelers. We provide a local SIM card and clever voice routing technology to save customers over 85% on call charges when they're abroad.

Q: Why did you decide to set-up this business?
I have spent a lot of time traveling in China and when I returned home I was always met with a shocking mobile bill. AwayPhone was founded on the principle that business travelers need an easy, cost-effective way to build business relationships internationally.

Q: How do you see the future of your sector in China developing?
The Chinese telecoms market is continuing to open up to foreign involvement under WTO obligations. We