Schmittzehe & Partners | China Business Consultancy

Earning Your Share of Stomach in China, Manchester 1 December 2009

An in-depth, interactive case study event on the Chinese Food & Drink sector

When: Tuesday 01 December
3.30 - 4 pm cofee & registration, 4 - 6 pm event, 6 - 7 pm light buffet and networking
Where: HSBC offices, 4 Hardman Square, Spinningfields, Manchester M3 3EB, UK
Attendance Fee: £40 + handling fee. Special rates available.

Event includes Keynote Speech from VP Finance, Unilever China, Mr James Bruce

The buying power of the Chinese consumer is growing with the rise of the affluent middle classes. Foreign-branded goods, including food and drink, are hot on the menu. But how can British companies leverage their brands and ensure their appeal to the Chinese palette? Effectively promoting or adapting your products for the China market could result in a new trend in consumer behaviour. Take the emergence of trendy coffee-drinking as an example. Join our panel and keynote speaker, James Bruce, VP Finance, Unilever China to find out more about effectively earning market share and generating a tasty profit in the food and drink sector in China.

Unique event for the Food & Drink Sector This event is a China-specific rather than an Asia-generic event and has the following unique features making it a must for businesses operating in the China market:

Highly educational, value added interactive case study using fully-researched material including real-life scenarios relating to market share, branding, distribution and supply chains, sustainability, HR, manufacturing and R&D challenges and opportunities in China

Complimentary copy of the Schmittzehe & Partners 'Food & Drink Sector in China Market Report 2009'

Light buffet supper and drinks reception incorporated into the event

Valuable senior executive, peer networking opportunities

Coffee & tea on arrival

KEYNOTE SPEAKER: James Bruce, VP Finance, Unilever China

Panellists:

Ben Schmittzehe, CEO, Schmittzehe & Partners China Advisory

Nick Farr, Partner, Grant Thornton UK

Steve Brady, Senior Commercial Manager, HSBC Bank

Sponsored by UKTI and Food North West and with the support of HSBC and Grant Thornton UK

Who should attend?
Senior executives in the food and drink sector including business development and strategy directors, managing directors, CEO's and Finance Directors. Have the rare chance to meet the keynote speaker, a long-time 'China hand' with over a decade of senior-level China experience in this sector.

Advance booking is essential and spaces are limited.

Full event brochure: Download this file
For the event website, enquiries and to reserve places, please click here